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Text Campaign Recipient Analytics

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Text Campaign Recipient analytics is now available for Pilot Customers.

Our new Text Campaign Analytics feature can be used to gain insight into how successfully campaigns are performing at your club and to better understand the revenue that can be attributed to a specific campaign. 

Text Campaign results can be accessed from the Text Campaign list by clicking on the ‘View Campaign Results’ link for a specific campaign or by clicking on the ‘Results’ tab. 

  1. View Campaign Results link - Using this link will give you shortcut to a targeted view of only the selected campaign
  2. Results tab - Viewing the tab will allow you to view information across multiple campaigns based on your applied campaign and date filters. 

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The following filters are available in the Text Campaign Analytics Dashboard:

  1. Campaign 
  2. Send Date

The following data is available for each campaign (up to at least 6 months in the past):

Attempted: The total number of prospects or members that were targeted with the campaign 

Sent:  The total number of recipients where the message was successfully sent to the SMS network. To be eligible they must not be opted out and have a valid mobile phone number. 

  • Number of segments sent is used for per segment billing
  • If messages are considered ‘Failed’, it will not be calculated into ‘Sent’

Delivered: The total number of recipients whose phone carrier accepted the message(s) and were successfully delivered the campaign.  For more information on why this number may be lower than expected, please refer to this article

  • If messages are not accepted by the phone carrier they will be considered ‘Undelivered’

Responded: The total number of recipients that responded to the text campaign. Responses that resulted in a successful opt out are not included in this total.

  • Successful opt outs will have a Response Status = Opted Out and the response will show the following text STOP-OPT OUT message received.  Texting has been disabled.

Joined: The total number of recipients that purchased a membership within 7 days of receiving the campaign. 

Opted Out:  The total number of recipients that opted out of your text messaging after receiving this campaign.  

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Responses By Day: The total number of responses that were received by the number of days that passed between the campaign send date and the response date. Grouped by the campaign name when multiple campaigns are being viewed at the same time. 

Memberships Sold with 7 Days of Send:  The total number of recipients that purchased a membership within 7 days of receiving the campaign, data is displayed by the number of days that passed between the campaign send date and the membership sale date.  Grouped by the membership type that was purchased. 

New Membership Revenue:  The total amount of recurring revenue for memberships purchased by campaign recipients within 7 days of the campaign being sent. The average membership price can also be seen in the sub-metric data 'Averaging $X per Membership'.

Join Paid on Sale:  The total amount that was paid at the time of sale for memberships purchased by recipients of the campaign within 7 days of the campaign being sent. The average sale price can also be seen in the sub-metric data 'Averaging $X per Sale'.

Average Membership Length:  For recipients that purchased a membership within 7 days of the campaign being sent, this is the average length of agreement in months.

Average Sale Age from Message:  For recipients that purchased a membership within 7 days of the campaign being sent, this is the average number of days that passed between the campaign send date and the sale date. 

Average Sale Age from Lead:  For recipients that purchased a membership within 7 days of the campaign being sent, this is the average number of days that passed between the campaign send date and the created date of the lead.  Note: Comparing the Average Sale Age from Lead to Average Sale Age from Message  can help show how successfully your campaign was at waking up old leads in the system

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Campaign Engagement by Weekday: The delivery rate, response rate and join rate by the day of the week that the campaign was sent. 

Campaign Engagement by Calendar Date: The delivery rate, response rate and join rate by the day of the month that the campaign was sent. 

Text Campaign Opens by Date: When viewing multiple campaigns at a time, this chart allows you to see the number of opens that occurred summarized by the campaign send date. Chart data will be grouped by campaign. 

Campaign Performance: When viewing multiple campaigns at a time, this table will include the metrics listed above for each campaign included in the filtered results including the send date and the audience targeted for the campaign.  This will allow users to directly compare the results of campaigns sent across any metric. For more information on a specific metric, see the descriptions above.

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