Enhanced Email Builder: Blast Campaign
Blast Campaigns allows users to construct a solitary, personalized email that can then be sent to a wide, specified audience simultaneously.
To create a blast campaign, hover over the Marketing icon on your navigation bar and select Blast Campaigns.
Next, click "+ADD BLAST CAMPAIGN" on the top right side of the campaigns page.
Blast Campaigns are composed in four stages:
(1) Setup, (2) Recipients, (3) Content, and (4) Send.
The Setup page assists in establishing the campaign’s basic intentions, such as when and how the email will be delivered to the determined targeted audience.
(A) Name: The campaign’s title. This is for the club’s records and will not be seen by the campaign’s recipients.
(B) Subject Line: The text that will appear in the email’s subject line as seen in the recipient’s inbox.
(C) Add Dynamic Content: These tags populate unique information per each individual email recipient.
EX: 'First Name' or 'Location Twitter'
(D) Campaign Type: The type of campaign to be sent.
Note: Blast Campaigns can only be set for ‘Single Blast’ which means that the campaign’s email will send only once and then be moved to the Inactive list.
(E) Sends: The date in which the email’s single blast is set to occur.
Note: To set the campaign to send immediately, click the ‘Select Today’ link. If a future date is selected the campaign will be sent at 8:15 am EST.
(F) Send From: This field determines what email address the campaign sends from and also where replies are sent to.
Once you have completed the necessary fields on the Setup Page, click “NEXT” in the bottom right of the page to continue.
The Recipients page allows club staff to segment their audiences by specific criteria.
The Recipients page consists of two sections:
- Target Audience: Here, users can select which Prospect or Member status(es) they wish to send their campaign email to. For a full list of Prospect/Member status definitions, click here.
Once you have selected your target audience, you will see a date range filter available for use if needed. This filter offers the user an option to drill down to a more specified audience by date range. The additional date range filters can differ from Prospect to Member.
If a "Select" option is chosen, a drop box will appear to select a particular status from that audience.
2. Filters: These aid users in further specifying the exact audience for which the campaign is intended.
Locations: Allows the user to specify the location whose Prospects/Members will be receiving the campaign email. The user will only be able to view and assign locations based on their enabled permissions.
Gender: Allows users to specify which gender category will receive the campaign email. This filter will appear for all Prospect and Member statuses.
Age Range: Allows users to specify the range in which a Prospect/Member’s age must fall in order to receive the campaign email. This filter will appear for all Prospect and Member statuses.
Note: This is filter is generated from the birthdate within the prospect/member's account. If an account does not have a birthdate included, that prospect/member will be excluded from the campaign.
By clicking the filter’s side arrow, the following ‘Min’ and ‘Max Age’ fields will appear:
Origins: Segment your recipient's by origin. The Origin is how a prospect initially entered the system.
Marketing Sources: Allows users to specify the source through which a Prospect/Member heard about the club. Check the appropriate boxes.
Interests: Segment your recipients by the Interests that they disclosed while visiting the club.
Employers: Allows the user to specify the place of employment that a Prospect/Member cited in their profile.
Payment Method: Allows the user to specify the payment method with which the Prospect/Member paid.
Note: This filter is only for clubs that utilize ABC as their billing provider.
Once you have completed the necessary fields on the Setup Page, click “Next” in the bottom right of the page to continue.
Select the template you wish to use in your campaign on the Content Page. You can choose a stock template or scroll down to Saved Templates to choose a template you have previously created in your Email Builder Editor.
Once you have selected your template, click "NEXT" at the bottom right of the page.
The Send page is the final stage of the Blast Campaign building process. Here, the user can test out the campaign’s email and observe the size of its expected recipient audience before officially launching the campaign.
The Approximate Recipient Counter displays the estimated total of recipients that currently qualify to receive the campaign email with the selected filters.
Note: This is an approximate number calculated based on filter matches and does not reflect those accounts that have opted out or do not have email addresses.
Click "PREVIEW RECIPIENTS" to receive an emailed report that lists each expected recipient. Checking this list will aid staff in verifying that their campaign’s filters are set as expected.
Click "SEND TEST EMAIL" to issue an exact replica of the campaign email to any specified email account. Upon its arrival, open the test email to verify whether or not its appearance meets the user expectations. Once you have seen your test and it meets your approval, you are ready to send your campaign.
If the campaign is set with a same day send date, the "SEND NOW" button will appear after sending the test email. Click it to send your campaign immediately.
If the campaign is set with a future date, the "MAKE ACTIVE" button will appear. Click to activate the campaign to send on the scheduled date.
Unless set for an immediate release, a Blast Campaign will send at 8:15 a.m. (EST) on its scheduled send date.
Confirm that the campaign’s email sent by navigating to the club’s Campaign History page (located within the Marketing tab).